The low-budget music video for "Do What U Like", co-directed by former BBC Radio 1 DJ and The Old Grey Whistle Test presenter Rosemary "Ro" Barratt (née Newton) and MTV Europe director Angie Smith, was shot at Vector Television studios in Heaton Mersey on 21 June 1991. Featuring the band getting naked, bare buttocks and smearing jelly over themselves, the video was banned from daytime television, and at the time was only shown on Pete Waterman's late night show The Hitman and Her. It regularly features on documentaries on "bad music videos" programmes. A VH1 survey placed the video at number 2 in its all-time worst video list, behind Cliff Richard's "Wired for Sound".
Reaction to the video (and, to an extent, the song) among the bandmates has been somewhat negative. In the documentary Take That: For the Record, Barlow admits that neither the song nor video were brilliant, but they were important in helping the band getting noticed. The video was also omitted from the 2005 video compilation Never Forget - The Ultimate Collection.
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